The 15-day Surajkund international crafts mela being organized in Faridabad has a novel feature this time with online shopping portals -- snapdeal.com and flipkart.com - registering craftspersons present at the fair so that they can sell their products through the websites.
Chief administrator, Surajkund mela authority, Sumita Misra said that it was for the first time that online portals have been invited to the fair and these were assisting artisans and craftspersons and to register as sellers.
She said that the main aim of the fair was to provide direct market access to craftspersons, who had come from distant parts of the country. "Through such platforms the craftspersons would get access to a ready market round the year", she added.
The mela, which is on till February 15, also introduced many other initiatives this year including a free mobile application 'Surajkund Mela' for smartphones, online ticketing through 'BookMyShow'.
Tickets to the mela were also made available at 22 Delhi Metro stations.
Misra said hat fair was the largest crafts fair in the world that offered an ideal platform for national and state awardee craftspersons, weavers and artists to showcase their talent.
This year 18 countries from Europe, Africa and SAARC region are taking part in the mela, three more than last year.
Misra said that in this age of technology, this mela had been a custodian of country's crafts and age-old traditions and there was much for future generations to gain and imbibe from this mela as it acted as an enlightening interface between visitors and practitioners of heritage crafts.
Chhattisgarh is 'the theme state' of fair this year and Lebanon is its 'partner nation'. Craftspersons, cultural troupes and master chefs from the Mediterranean nations are exhibiting their talent and skills to enthrall the visitors. Besides, there are performances by several national and international folk artistes.