Indian-origin Australian fast bowler Gurinder Sandhu is set to be awarded a special marketing contract by Cricket Australia (CA) as the game continues to lose its 'pale, male and stale' image.
Not yet 20 and a veteran of just two first class matches, the Blacktown-born player is the type of success story CA is desperate to promote, particularly in Sydney's diverse western suburbs, News.com.au reports.
The report also said that Sandhu has the perfect link to Sydney's western suburbs as a member of the Thunder Big Bash team, which is being significantly upgraded under the leadership of Michael Hussey this year.
According to Sandhu, who plays in the domestic New South Wales side, he might to able to promote cricket as there is a large Indian population in western Sydney.
The report further said that the early years of Sandhu, who is the first male player of Indian heritage to represent New South Wales, as a junior cricketer in Blacktown highlight what an untapped cricket resource western Sydney appears to be, with 50,000 Indians a year now migrating to Australia.
Stating that the only other non-Anglo player in Australia's under 19 team from last season with him was Sri Lankan-origin Ashton Agar, Sandhu dismissed the fuss about his origins, saying that although his background may be different, but insisted that he is every inch an Australian as he was born in this country.
Sandhu, whose father arrived from Punjab 30 years ago, won the Steve Waugh Medal last season as the best NSW player and also has been compared to a young Glenn McGrath, the report added.