To cater to the industrial needs of Ludhiana, Ashok Leyland launched a unique commercial vehicle 'Boss' on Tuesday.
An Intermediate Commercial Vehicle (ICV), Boss is combined to take on the rugged roads as well as to provide the comfort of a car.
Vinod K Dasari, managing director, Ashok Leyland, who launched Boss in Ludhiana said Boss combined the strength and ruggedness of a truck with the comfort of a car.
Manufactured at the company's plant in Pantnagar, Uttarakhand, Boss is available in LE and LX variants.
"It is the perfect answer to the growing need for higher-productivity, high-performance vehicles in the ICV segment - one of the fastest growing segments in Punjab" said Dasari.
Boss is priced between Rs 10.5 and Rs 12 lakh depending on variants and load span.
"Manufactured on a modern and efficient chassis line and a state-of-the-art cab line using robotic processes with first-of-its-kind features, we have made every investment to ensure that Boss delivers on quality, durability and reliability. We are confident of making significant headway in the fast-growing ICV market with this new offering," Dasari added.