When Kings XI Punjab take to the field in an IPL match on Friday, the outfit that they sport will bear the tag, Made in Jalandhar. City-based sports goods manufacturing firm TK Sports is supplying players with the entire sportswear.
"We have bagged the order to supply the entire sportswear including playing kits, track suits, practice-kit, socks, hats and even bags. These have been handed over to the players," the managing director of TK Sports Private Ltd, Rajan Kohli said.
"Apart from supplying sportswear kits to players and the franchiser of the team, the firm has been given rights to sell replicas in the market with its logo to boost Kings XI not only in the state, but the entire country."
Over the past few seasons, multi-national company Reebok used to supply sportswear kit to Kings XI Punjab. However, for this edition the owners of the team chose TK Sports. Kohli did not disclose the contract amount.
Before getting order for the kits, key members of the team management visited the factory premises in the city. Each player has been supplied five sets of kits and the owner Nes Wadia has also been given the same number of kits. Co-owner of the team Preity Zinta has ordered 10 kits.
On his marketing plans, he said that replicas would be sold in several schools and colleges and would also be available in the market. "Special sale counters will be installed at all the venues where the Kings XI will travel."
Showing a huge hall in the factory, where more than 100 tailors were busy stitching the sports kit of Kings XI, Kohli said that tailors had been working round-the-clock to meet the production deadline, so that kits could be available in bulk well before the first match to be played on Friday.
It is expected that more than 30,000 sports kits of Kings XI would be sold in the market. The cost would be kept a lot lower than the kits that Reebok supplied last year.