Local ice cream brands click with residents

  • Mehak Jain, Hindustan Times, Ludhiana
  • Updated: Jun 27, 2014 12:35 IST

With summer at its peak and people sweltering from heat, ice-creams are the easiest options available to get a respite from the heat, which is the reason ice-cream brands, mostly local, are cashing in on by introducing different ice-cream flavours to attract customers.

Merchandisers fluffed up with variety of different flavours can be seen at every nook and cranny of the city and local makers that top the chart are easily giving run for the money to national brands like Mother Diary, Baskin Robins and Kwality Walls, etc.

“Thanks to the record rise temperature this year, there has been a huge spurt in sale of ice-creams made by local brands like Cremica, Gyan, Raja Kulfi, Basant and many others,” said an ice-cream shop owner, adding that considering customers’ love for ice creams, most restaurants in the city also prefer offering them following the meal.

Karandeep Kaur, a Jagraon resident, says she eagerly waits for summer vacation to relish her favourite magical sundae ice-cream of Cremica. “Served with three different flavours, the ice cream garnished with chocolate sauce and served in a waffle cup can really make your day,” she cheekily said. Bhupinder Singh Basant, owner of Basant Ice-Creams-one of the largest selling local ice cream brands in city- said, “Ice-cream business generates a huge revenue, especially in summers.”

Malaika Dhawan, an icecream lover said, “I love to have Tooty-Fruity Ice-Cream, which is produced from natural handpicked items like fruits, dry fruits and chocolates, fresh milk.”

Rajini Bector, owner, Cremica Group, said, “Apart from different flavours, children are attracted towards different coloured ice-creams, which is the reason we have introduced lot of colourful flavours for them.”

She added that to bring in the crowd to your outlet, price and quality presentation matter the most. “Various different decorations like chocosticks, chocolate syrup and wafer cup are in great demand,” she said.

Nitin Arora, chief executive officer (CEO), Creambell Ice Creams, said, “Punjab by virtue of being closely located to Creambell’s plant in Baddi, Himachal Pradesh, gives us an advantage about need of customers in Punjab.”

He also added, “We have registered a growth of around 10% in revenue in the region this year, whereas, static outlets have gone up by 15-17%.”

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