Hosiery manufacturers of Ludhiana are all set to mint money this season as the orders placed at the 'buyer seller meet' organised by different organisations recently have broken records of the last four years. The orders placed this time were at least 15-20 per cent more than what were placed during previous years.
The orders placed by at least 3,000 dealers from across the country, who visited the five-day event (started on May 16) in which more than 60,000 samples were placed, would keep the machines of nearly 300 hosiery products manufacturers rolling throughout the day to meet the deadlines.
The dealers have placed the orders and the garment manufacturers would provide them finished goods by September and October. The industry was encouraged with the response received during the 'buyer seller meet' and the traders believe that it was after a long time that such a business was generated.
The data of the visitors including the dealers that has been obtained by the organisers makes it clear that this time there was at least 5% lesser footfall than the previous years but those who visited were “genuine” buyers.
Sudershan Jain, the president of Knitwear and Apparel Manufacturers Association of Ludhiana (KAMAL), who was among the organisers, said that professional agency from New Delhi was hired to set up the infrastructure at the venue.
Several marriage palaces on Ferozepur Road were hired by the organisers to display the samples of the garments and other products. “The company, besides setting up halls among other things, also got prepared the data of the visitors that has brought to fore that at least 5 percent lesser footfall was there at the venue,” said Jain.
He said that the manufacturers had thought that there would be 10% lesser orders than the last year but the business was encouraging. However, he did not want to share the details of exact number of orders.
On the other hand, the industry leaders also attribute the reason for these orders to the Diwali festival in November.
They believe that whenever Diwali falls in October, a reduction is witnessed in the sale of hosiery products.
“After Diwali, the season of marriages will start that will continue till December. All these factors significantly affect the orders from across the country,” said Vinod Thapar, the chairman of Knitwear Club.
He said that the booking during 'buyer seller meet' was very much high than expected.