HindustanTimes Mon,22 Dec 2014

'Need to reduce role of middle men in farming'

HT Correspondent , Hindustan Times  Ludhiana, July 28, 2014
First Published: 20:07 IST(28/7/2014) | Last Updated: 20:08 IST(28/7/2014)

Punjab Agricultural Management and Extension Training Institute (PAMETI) organised a five-day training programme on "issues and emerging challenges in agricultural marketing"at Punjab Agricultural University (PAU). The training programme concluded on Monday.


Extension officials of the state agriculture and allied departments attended the programme wherein PAU experts expressed their views on farm marketing.

HS Dhaliwal, director, PAMETI, said, "Agriculture in the state has achieved production heights but farmers who toil so hard make meagre profits as it is the middle men who takes the major share."

He said that there was a dire need to encourage farmers to reduce the role of middle men and sell their produce directly to consumers.
Efficient marketing is crucial for earning better profits in agriculture, he stated.

Dhaliwal accompanied the participants to the Fruits and Vegetables Mandi, Ludhiana. He also shared the road side display model with participants that can be used by farmers for farm marketing of products.

JS Sidhu highlighted the importance of market information systems that can be used by farmers in deciding how much to produce, when and where to sell.

"The market information is one of the important facilitating functions in the agricultural marketing system,"he said, adding it facilitates marketing decisions, directs the competitive process and simplifies marketing mechanism.

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