Manali winter Carnival fails to draw tourist rush during five days festivity, as it was expected by hoteliers of Manali, who alleged that the low publicity of event in out side state is the main reason behind it.
According to hoteliers of Manali, despite district administration's best efforts, it failed to serve the purpose, which is organized every year in winter to boost the tourist arrival in the district.
Sanjeev Kumar a hotel manger at Sughandha hotel in Manali town told HT that the booking were low as expected by us during the event, despite pleasant weather in the district, which received fresh snow fall on the second day of festivity, for which tourists always remained desperate to get the glimpse of snow in winter season.
Hoteliers association president Anup Thakur said, "this time preparation of winter carnival were much better than the previous year, which enthralls the audience in five days cultural activity but we failed to draw the tourists, as we were expecting during the event."
"The reason behind it the low publicity of event in outside state, which became big hindrance to increase the arrival of tourists in the district and only 40% occupancy in hotels recorded in the town," he added.
According to Thakur, the publicity of event should be publicize in out side state even three months before like big cities Bombay, Ahmadabad and other in print and electronic media, which could play a crucial role to enhance the tourism activity in the district.
"Apart from this, we are requesting past few years from state government to organize tourism conclave during that event in Manali, in which national and international level entrepreneurs related to tourism industry should be invited, which may become fruitful for tourism industry in the district.
While winter carnival committee vice president sub divisional magistrate Manali Vinay Dheeman said, we are trying our best to increase the grace of this event and every effort will be made to serve its purpose for public concern.
On final day of the event on Tuesday Panchayati Raj minister Anil Sharma would be the chief guest of ending ceremony, which will conclude in late evening.