With an aim to make further inroads into the rural market, the Maruti Suzuki India Limited (MSIL) on Tuesday organised a programme called 'Gramin Mahautsav' in Thathi village in Tarn Taran district.
MSIL Chief Operating Officer (marketing and Sales) Mayank Pareek , who was the chief guest on the occasion, flagged off a mobile service, van facility, for the rural sector.
Talking to HT, Pareek said, "The basic aim of this entire programme is to reach out to the rural clientele. There are various reasons that the rural population cannot reach the company offices or showrooms. So under this programme, we try our best to reach the rural population."
Regarding the response, Pareek said, "The response is tremendous. About 30% of our customers are from the rural sector. Today also, about ten vehicles were delivered. We also launched a Maruti mobile service van that can go to people's doorsteps to repair or service a vehicle".
Terming Punjab as a focus and profitable market, the COO said, "Punjab is a very important market for us and I am spending three days over here to further consolidate it".
Over 500 customers from nearby 30 villages participated in the Gramin Mahotsav on Tuesday. SN Burman, vice president, Maruti Suzuki, was also present on the occasion.