Punjab Medical Council (PMC) has served notices to 12 doctors from Ludhiana, Jalandhar, Hoshiarpur, Rupnagar and Khanna for advertising on various television channels.
The letters issued to doctors read that the advertisements that appeared in various television channels were objectionable and amounted to soliciting patients, which was against the ethics observed by registered medical practitioners.
As per the Medical Council of India Code of Medical Ethics, The Indian Medical (Professional conduct, Etiquette and Ethics) Regulations, 2002, and guidelines issued by the PMC, registered medical practitioners cannot insert advertisements of any sorts anywhere in India.
Notices in this regard have been issued to Dr Rama Sofat, Dr Ruchika Sofat and Dr Amit Sofat of Rama Sofat Hospital, Government College Road, Civil Lines, Ludhiana; Dr Kuldeepak Singh Kular, Kular Hospital, GT Road, Bijja village, near Khanna; Dr Raman Chawla, Chawla Heart Care, Guru Nanak Mission Chowk, Jalandhar; Dr Balbir Bahura, Akal Eye Hospital, Model Town, Jalandhar; Dr Amarjeet Singh, Amarjeet Fertility Centre, Gujral Nagar, Jalandhar; Dr Prabhjinder Aulakh Bariana, Bariana Eye Hospital and Lazer Centre, new bus stand Hoshiarpur; Dr Ranu Chabbra, Babies World IVF Centre, Chhabra Hospital and Maternity Home, Gujral Nagar, Jalandhar; Dr Tarun Kapoor, Aman Hospital, DC Road, Hoshiarpur; Dr SPS Virk, Virk Hospital, GTB Nagar, Jalandhar; and Dr BPS Parmar, Parmar Hospital, Bela Road, Rupnagar.
Copies of the notices have also been sent to the civil surgeons of respective districts. As per rules, if these doctors fail to come up with a genuine reply within the prescribed time, the registration of doctors could be cancelled.
PMC president Dr GS Grewal said, "Council will not tolerate any violation of rules and thus doctors should follow the medical ethics and guidelines while practicing."
He said the council would also work towards stopping commission system in medical practice. Doctors or laboratories found guilty of taking or giving commission would have to face the music, Dr Grewal added.