You may have been exposed to different kinds of commercials on television, in newspapers, on public hoardings and, of course, the ubiquitous internet, but now, you can even expose yourself to commercials in public toilets. The state government has now taken up public toilets of the city bus stand to throw light on their achievements and success stories as claimed by them through recorded commercials that are played from morning to night.
This comes after they had put up a large number of hoardings of the same commercials in different nooks of the city about two months ago, but now with the recent toilet choice, not just passengers are encouraged to daily crack jokes but several opposition leaders and residents feel such advertisements are like putting the cart before the horse - a futile task!
For this exercise, a professional communication firm has also been hired. Besides toilets, speakers have been fixed in almost every corner of the bus stand. Rashpal Singh, general manager of the bus stand, revealed that other than Ludhiana’s bus stand, other cities including Amritsar and Jalandhar have also been targeted.
HT team went to the bus stand a few days ago and spoke to different passengers for on choosing toilets for advertisements, they went on to laugh and candidly rolled out their views.
“It’s more than funny. Such an example can also be picked by the comedians to entertain public where politicians do not even want to spare toilets in a bid to win election. Hope after public toilets at the bus stand, the state government will not come with speakers in residential areas or personally in different homes,”said a Jalandhar-based college student Balbir Singh Gill.
An elderly passenger, Makhan Singh of Patiala, said, “It is easy to build castles in the air through commercials but public knows the reality. If you want public to hear your stories even in the toilet, in other words you are actually after their lives and in way forcing them to hear the commercials.”
Satish Sachdeva, a senior citizen, said that the noise creates nuisance for public as the government is ignoring the actual issues of Punjab. If the development has taken place in reality, what was the need of playing speakers in toilets?
“The SAD-BJP government is well known for looting people of Punjab. The residents are aware of the atrocities by the government. Despite they are doing publicity by installing hoardings or playing speakers, they face protests by the residents. It shows that how the people hate Akali ministers,”said Congress MLA Bharat Bhushan Ashu.
Darshan Singh Shankar, state media committee member of AAP, the SAD-BJP government is disturbing visitors at bus standS and they are misusing the power. There is no development on ground level that’s why the government is adopting such cheap ways for publicity. The people will show the door to SAD-BJP in 2017 elections as they cheated people of the state.”
On other hand, many also pointed out that before putting up speakers for commercials at the bus stand, Punjab chief minister Parkash Singh Badal should have personally taken note of poor infrastructure here especially the toilets where toilet doors are without locks, taps are missing and shockingly are far away from hygiene.
“Daily hearing these commercials has reminded me of an old proverb that empty vessels make more noise,”underlined Harpreet Singh, a teacher, who daily travels to Khanna from here.