Remember David Miller, Aaron Finch and Manoj Pandey flaying opponents with their willows when rivulets of runs kept flowing in the previous edition of the Indian Premier League (IPL) season-7.
These players, including some of the top notch cricketers of the world, have got their willows and kits made from the sports manufacturing units in Punjab.
The list includes the-manin-form or run-machine Steve Smith, Vinay Kumar, Pragyan Ojha, Ishwar Pandey and Ankit Sharma - all of them have got their kits delivered from the sports manufacturing units through their official sponsor, New Balance and Protos.
As IPL gets underway on Wednesday, all eyes will be on these game changers, who single-handedly can turn things around for the entire side with the fire spewed by their bats.
Managing partner of Beat All Sports, Ramesh Kohli, said, “Cricketers of different origins have reposed their faith in the local manufacturing units and have placed orders here. All this has been possible due to the high quality standards maintained by these sports units of the region (in Jalandhar) despite the fact that there is no substantial increase in the overall sale figures of the cricket goods.”
Ramesh Kohli, who has delivered orders, through sponsors, to the likes of Morne Morkel, Darren Sammy, Angelo Mattews, Parthiv Patel and Ajinkya Rahane, said, “As the eighth edition of IPL kicked off on Wednesday with all the glitz and glamour, the overall demand of sports goods in the premiere sports manufacturing industry of the region has remained unchanged.”
Gurusharan Singh, sales manager, FC Sondhi and Company, popularly known as the cricket experts in the sports manufacturing fraternity of the region, said, “Every year, we get orders from the top notch cricket players from all across the world. New Balance and Protos are the official sponsors for players who place orders on their behalf.”
Industry experts assert that with the time, the game of cricket has been becoming more expensive, while the regional industry is by-andlarge getting orders from the official sponsors of the top notch cricketers.
Arvind Abrol, chairman, Sports Goods Manufacturers and Exporters Association, said, “During the time of tournaments like IPL, the sale of bats increases. Even common people start buying cricket bats during these tour neys.”