With the region battling increased number of cases of dengue, the cost of the goat's milk has shot up more than 15 times to `1,500 per litre in the city on the basis of mere hearsay that it can cure the fever.
Just two weeks ago, the milk was available between `60 and `100 per litre, but its shortage has led to the increased price.
Even as there is no medical evidence to prove that dengue is curable from the goat milk, rumours are on the rise that the milk of goat contains vitamin B1 that helps the body recover platelets, which the body loses when it goes under the fever.
Kali Singh Kalia, who is the owner of goats in Kallemajara village near Patiala, said, "An increase in the consumption and demand of goat milk has led to the shortage with people believing it can be an effective cure for dengue."
Sunil Kumar, another city resident, said, "People have to go to villages in the search of goat owners to get milk. In Chandigarh, the milk is now going to `2,500 a litre."
A professor of medicine and head of dengue ward at the Rajindra Government Hospital Sanjeev Kumar, however, debunks the perceived link between goat's milk and dengue cure.
"Few people have simply been exploiting the situation for their own personal gain. The same fat and protein level is available in cow's milk as well," said the doctor, adding that of 86 people admitted with dengue symptoms, 70 had been discharged from the hospital after treatment.