While verbal battle continues among the leaders of different political parties in the state, on the sidelines, an accessory war is underway here in the wake of upcoming assembly elections.
The parties are using customised accessories such as badges, car stickers, key chains and caps to score points over the rival parties and woo the voters.
Presently, Congress seems to be leading as accessories in large number are being distributed, especially in Shiromani Akali Dal (SAD)-dominated constituencies and villages of the district.
During the ‘Halke Vich Captain’ and ‘Coffee with Captain’ programmes of Punjab Pradesh Congress Committee (PPCC) chief Captain Amarinder Singh, which were held in different constituencies, what stood apart was the long queue of people to get the blue-coloured badges with blue turban drawn on it and stickers with Captain’s photograph for mobile phone covers.
With ‘Punjab Da Captain’ and ‘Chahunda Hai Punjab, Captain Di Sarkaar’ written on them, these accessories are now being distributed among youth in rural areas by teams of Prashant Kishor - the political strategist of Captain.
The team is offering maximum variety as of now with their products ranging from 3D key chains, T-shirts and soon to be launched car stickers - which the SAD and AAP have already come up with. The SAD workers aren’t behind either as they have been asked by the leadership to flood these areas with promotional accessories of the party. SAD’s ‘Proud to Be Akali’ badges - which deputy CM Sukhbir Singh Badal flaunts at almost every public appearance - has reached the youth in rural areas.
Even the Aam Aadmi Party (AAP) workers can be seen distributing their signature cap in rural areas like Sahnewal, Jagraon, Dakha.
Captain’s team has already paced up its drive to catch up. Speaking to HT, a staff member of Prashant Kishor team said, “So far, we have distributed around 20,000 badges, 15,000 caps, 2.5 lakh 3D key chains and 2 lakh non-3D key chains to people but maximum demand is for mobile stickers. Almost five lakh stickers have already been distributed. We are also coming up with car stickers.”
Gurpreet Singh Gogi, district chief of the Congress said, “This is another battle that Congress is winning in most of the areas of the district. It is also an important part of the strategy,”said Gogi.