The ongoing Punjab International Trade Expo (PITEX 2014), organised by the PHD Chamber for the sixth consecutive year at Amritsar, is proving to be a big success. The five-day mega trade exhibition at Ranjit Avenue here, which commenced on December 4, is being held in collaboration with the Punjab government as the host state.
The PITEX-2014 is the ninth edition of the event held with an aim to boost trade and industry in the region, besides providing a platform to showcase Indian goods at the international level. This event is expected to generate economic growth and development which would further help in achieving overall development objectives.
HT team captured the mood at the event which witnessed a heavy footfall, specially at the Globex halls where a majority of Pakistani exhibitors were selling traditional handicrafts, textiles, antiques, fabrics and marble handicrafts.
There are about 400 exhibitors in which Pakistani exhibitors were more than 40 and they stole the show. The trade expo seems to provide a platform for food exchange programme when you hit the crowd-puller Pakistani Lahori food corner run by Faizal Azeem who claims to be part of Amritsar PITEX for the past three years now. “We have developed relations here, Lisa Foods is spreading and exchanging love through food. I am offering Lahori flavours to Indians across the border, be at the PITEX Amritsar or in India International Trade Fair at New Delhi (which took place in November this year ), the food connect has pulled people to my stall. There are women who ask for our handmade masalas and I do share that happily,” he says.