The United Nations Office on Drugs and Crime (UNODC) has chosen Punjabi folk singer Satinder Sartaaj for the Blue Heart Campaign, an awareness project against human trafficking.
More than 30 artists from around the world — including music director AR Rahman and singer Sonu Nigam — have united against the social cause and released an album ‘Music to Inspire’ by label Rukus Avenue, which launched this album.
The famous artists include Ozark Henry, Karmin, Joss Stone, Jack Atlantis, Tisha Campbell, Steve London and Lee England.
Sammy Chand, who owns Rukus Avenue said all proceeds will go to the United Nations Voluntary Trust Fund for victims of trafficking in persons.
The album, which was launched at UN Office in New York, will be available online on Friday at iTunes, Amazon and Google play.
Sartaaj, is going to make his Hollywood debut with ‘The Black Prince’, a movie based on the last king of Punjab, Maharaja Duleep Singh.
The Blue Heart campaign seeks to encourage involvement and inspire action to help stop this crime and also people to show solidarity with the victims of human trafficking by wearing the Blue Heart.
The campaign is also an initiative for raising awareness to fight human trafficking and its impact on society.