Experts at a national seminar on 'Cinema and Literature' on Tuesday strongly deplored the degradation, degeneration and collapse of values in the Indian cinema in the name of modernity, saying producers are trying to impose their points of view on the audience.
They felt that such a trend has led to dilution of quality relationship between literature and cinema and the resultant bouquet being presented to the masses.
The two-day seminar, which commenced on Tuesday, is being organised by the Punjabi University's Centre for Advanced Studies at the university's senate hall here.
Presiding over the seminar, vice-chancellor Jaspal Singh said that both cinema and literature are getting harmed rather than benefitted due to loose ends prevalent in both the fields and with the commercialisation reigning supreme.
In his keynote address, Madi-ur-Rehman, who recently directed a film on Urdu poet Majaz, said that both literature and litterateurs were getting eclipsed in the entire process of filmmaking as part of the team working "behind the camera".
While describing films as a composite art, Rehman said that filmmakers have to make so many compromises to taste success at the box office, as a consequence of which cinema no more remains socially responsible.
"Ways and means have to be explored where both literature and cinema were admired by the audiences in a positive manner", he said.
Satish Verma ,dean, faculty of Languages, and coordinator of the seminar, said that Punjabi cinema was taking new flights with the introduction of relatively good cinema in the recent past.
"As cinema is considered as 'director's medium', literature occasionally loses its originality and ethos in the process of making it to the celluloid screen", he added.
Meanwhile, Punjabi director Rajiv Sharma, who won national award for his highly-acclaimed movie Nabar, said they are yet to see serious cinema in Punjabi which could match the south Indian cinema.
He also stressed the need for good screenplays in Punjabi cinema.