Wheat from Rajasthan is gaining a market in the state, with residents favouring the long grain from the state over the local variety. Residents with high purchasing power, especially in the cities have indicated a distinct preference for the Rajasthani wheat.
Traders say that the demand for Rajasthani wheat has increased significantly over last year's demand.
Wheat from Rajasthan is selling between Rs 1,400 and Rs 1,450 per quintal against the local produce, which is being quoted at Rs 1,350 per quintal.
Naresh Gupta, president of the Kariana Dealers Association, said that they had contacted the supplier as a large number of residents wanted to buy the wheat. Gupta added that the wheat was sourced from Bhilwara district in Rajasthan.
He added the Rajasthani wheat had bigger grain size and was of good quality. The grain from the desert state was in demand not only in Jalandhar, but in other cities of the state too.
In another interesting development, wheat from Uttar Pradesh was also being sold in the state due to its low price. Speaking on the condition of anonymity, several flour-mill owners said that they were sourcing wheat from at around Rs 1,260 a quintal.
Sources said that wheat from UP was cheaper, as farmers wanted their payments quickly rather than wait for months to get their payments. The relatively efficient procurement system in Punjab was also an added incentive for UP farmers to sell their produce in the state.
Mandi Board chairman Ajmer Singh Lakhowal confirmed the trend. However, he added that the quantities coming into Punjab were not large.
He said that the relatively efficient procurement system in Punjab was a big attraction for farmers in the state.
He added that the state's farmers sold their crop to the procurement agencies due to the well-oiled procurement system.
He said that the local quality of wheat was on a par with wheat produced in other states.