Ramdev becomes brand ambassador of Haryana

  • Radhika Nagrath, Hindustan Times, Haridwar
  • Updated: Jan 15, 2015 21:56 IST

Haryana has shown interest in joining hands with Ramdev and his Patanjali Yogpeeth trust to promote yoga and Ayurveda and announced the yog guru as the brand ambassador of the state.

On Thursday, Haryana health and sports minister Anil Vij visited Patanjali Yogpeeth along with a team of officials and had deliberations with Ramdev and his top aide Acharya Balkrishna in this regard.

The minister discussed with the duo the state government's plan to open 'vyayamshalas' and 'yogshalas' in 6,500 villages and all cities and towns of Haryana with qualified and trained staff members from the Patanjali trust.

Chief minister ML Khattar had recently announced that an 'Acharyakulum' (traditional schools) would be opened in every district of Haryana for which detailed deliberations were carried out Ramdev and Balkrishna.

Within a span of two to three months, the Haryana government aspires to initiate numerous projects and make the state the yoga capital of the world. Ramdev hopes that Haryana would be the first state to initiate Patanjali's curriculum in its schools though it has been partly adopted by many other states of the country.

Addressing mediapersons at Divya Yog Mandir trust ashram in Kankhal, Vij said, "We wish to take yoga up to the grassroot level. Right from an Anganwari teacher to a PTI teacher working in a school, each person will be imparted training in yoga so that they can disseminate it further at the block level. A 15-day training programme would be conducted at the Patanjali Yogpeeth.

"The first-ever herbal forest with over 25,000 plants will be developed Haryana over 1000 acres of land," added Vij.

Besides, Haryana intends to upgrade the government-run Shri Krishna Ayurvedic College as a university, open a world-class naturopathy hospital in Panchkula, open yoga centres across the state as part of a plan to promote health tourism through government, private or public-private partnership projects." said the minister.

He added that all hospitals in Haryana would have a wing of Ayush (Ayurvedic, yoga, unani, Sidhha and homoeopathy). The state has 530 Ayurvedic practitioners at present who would be given a refresher course at Patanjali Yogpeeth.

While praising the Haryana government for its efforts to promote yoga and Ayurveda, Ramdev had a dig at the Congress for "lodging hundreds of cases" against his pharmaceutical company.

"The credit of our success goes to the Congress which lodged hundreds of cases on Patanjali Ayurved Ltd. Its ill intention to defame us became a boon since every Indian now believes in our products.

Unlike MNC's (multi-national companies) we have not only earned profits but served the country by bringing Swadeshi and giving health benefits to a common man," he said.

Notably, the business turnover of Ramdev's group of companies in FMCG products crossed Rs 2000 crore in the previous financial year.

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