The popularity of BJP prime ministerial candidate Narendra Modi and Rohtak MP Deepender Hooda has come as a blessing in disguise for a Rohtak-based tailor, who specialises in stitching the trademark ‘kurta-pyjama’ associated with the two leaders. The business of Sachin Tailors in Ram Gali on the railway road has gone up by 40% in the past two years.
Narayan Singh Rohilla, 60, and his brother Jai Singh Rohilla, 53, who started the tailoring shop way back in 1970 here earn over `80,000 per month by stitching Modi and Deepender-style outfits.
Jai Singh said, “Our regular customers come not only from Rohtak, Jhajjar, Rewari but also from Delhi or Rajasthan. The demand for Modi-style outfit started pouring in 2011.”
He said they were now stitching around 100 Modi-style half-sleeve kurta with standing collors, for which they charge `400 each.
Sachin, on whose name the shop’s name exists, said, “Around the same time when Modi kurta became famous, youths also started demanding Deepender Hooda-style kurta-pyjamas.” On how Deepender kurta is different from Modi, he said, “Deepender kurta has full collors, it is full sleeves and pant style pyjama, while Modi’s is half sleeve, plain collors and normal pyjama.”
He said that the number of orders was so high that one has to wait for 45 days to collect his stitched outfit.
“I have stitched several pairs of kurta-pyjamas for Deepender Hooda and whenever he needs the outfit, I stitch at this shop only,” shared one of the employees with excitement.
“Even Deepender’s cousins namely Sonu, Bittu and Sonepat incumbent MP Jitender Malik prefer to get kurta-pyjama stitched from our shop,” said Jai Singh. Inder Singh, a customer standing at the shop, said he had come all the way from Ahri village in Jhajjar district, which is 90km from Rohtak, to get a pair of kurta-pyjama stitched.
Sharing his experience, Jai Singh told HT that earlier they used to charge `12 per outfit in 1970sand now they charge `500 for a ‘kurta-pyjama’ which needs washing, ironing before stitching. He said that still they get 60% business from their specialised kurta-pyjama, but politician-style outfits certainly have come as a business booster.