Social worker, writer, and Infosys Foundation chairperson Sudha Narayana Murthy on Saturday took the initiative to promote the work of Punjab’s artists and artisans internationally by making a global marketing chain.
She and her team had discussions with Punjab chief secretary Sarvesh Kaushal and other senior officers of the state about how to make it a joint effort for women’s empowerment in the state. A government press release issued here mentioned that impressed by Punjab’s initiatives for education and venture opportunities for girls, Sudha Murthy had offered to hire the services of world-class designers to capture the international market for Phulkari and inlay works from the state. She said her foundation would institute awards for outstanding woman entrepreneurs and artists.
Kaushal said the government would work out how to give a final shape to Sudha’s initiative, for which he also announced a new committee led by Punjab Planning Board vice-chairman Rajinder Gupta. It will have the principal secretaries for cultural affairs and industries and commerce; the directors of industries, cultural affairs, and social security and women’s welfare departments; and PSIC (Punjab Small Industries Corporation) managing director on board, besides two members from Infosys.
Punjab Planning Board vice-chairman Rajinder Gupta; tourism and cultural affairs principal secretary Anjali Bhawra; and Anirudh Tewari, principal secretary for non-conventional energy resources, industries, and investment promotion, were present.