Tourism dept rope in folk media to woo tourists

  • Naresh K Thakur, Hindustan Times, DHARAMSALA
  • Updated: Jun 04, 2014 19:54 IST

With tourist season on its peak as travellers make a beeline for the Himalayan state, the state tourism department has come out with noble idea of using folk media to entertain the visitors.

The state tourism department this year has engaged cultural troupe to make the journey of domestic and foreign tourists memorable. The cultural troupe will perform traditional dances, folk theatre and street plays at famous tourists' spots across the 12 district of the state. Idea is not only to entertain the visitors but also to attract more people to the hills. This would be a month-long drive, which took off with the beginning of this month.

It is for the first time that such programmes are being organized across the state. Earlier such events were being organized in Shimla.

"Every year we organize various events to entertain our guests, including programmes showcasing the culture of the state. This year we thought of using folk media for the purpose," told the director of tourism and civil aviation department, Mohan Chauhan.

"Tourists who have plans to travel across various parts of the state will have a glimpse of the culture of the region they are visiting," said Chauhan. Besides the traditional dances and folk theatre, the cultural troupe also will perform street plays to tell the visitors about new unexplored destinations.

"Guests visiting the state will have a memorable journey which will prompt them to visit the state in future also," added Chauhan.

It is worth mentioning that each district of Himachal Pradesh differs in its traditions. Upper Himachal has traditional forms of dances, like- Natti (garland dance) while Luddi is a famous dance form in Mandi. Kangra has famous Jhamakra, while tribal districts -- Kinnaur and Lahaul-Spiti has entirely different culture. Besides traditional dances, Banthna, Swang and Karyala come under folk theatre.

Meanwhile, a series of such programmes have already started in Kangra district. One such programme was held at Palampur on Monday. These cultural programmes will be held at all the tourist destinations in the valley and will continue till the onset of monsoon season in July.

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