Even as Congress nominee Capt Amarinder Singh gets ready to face BJP candidate Arun Jaitley on ground zero, the saffron party stalwart is marching ahead in the virtual world. Not only is he using Twitter and Facebook, but Jaitley has his own dedicated website (arunjaitley.com) on which he has been posting regular blogs, from a campaign diary to his views on national issues as well.
On Saturday, Jaitley wrote down a campaign diary in which he talked about his inaugural rally at Attari, apart from a few other elements. He is using both Hindi and English. Pictures of his campaign are posted regularly on FB.
Jaitley said, “I have been writing on issues for the past some time. Now I have also started writing a campaign diary and updating things related to Amritsar on my FB page. This is a very impactful medium with great reach.”
In a recent post on Amarinder in his campaign diary, Jaitley writes, “They (Congress) have named a reluctant Capt Amrinder Singh as their candidate. My best wishes to him. I will contest this election in a dignified manner with the best traditions of our healthy democracy. I will promise the people of Amritsar that I shall provide a better voice for them. May the best man win.”
Amarinder’s virtual world campaign remains rather limited so far.
Jaitley, on the other hand, has set up a team for it. Subhash Sharma, secretary of the Punjab BJP unit, who is handling media affairs of Jaitley, said, “A team of 15-20 people, some from Delhi, is being put together to handle social media. An office will be inaugurated on Monday.”
Sharma cites data to brush up his point, “There are 4 lakh Facebook users in Amritsar constituency. Although a major part of the constituency is rural, mobile internet penetration in the rural segment is helpful. We are trying to capture everyone through it.”
Sharma stressed that youth today highly depends on the internet and social sites and campaign through it brings good results.