The unemployed youth from rural Punjab are selling vegetables and other household essentials these days to villagers to make a living.
These youths sell these products in their tractor trolleys from village to village. They provide these products at door step of the consumers as opening a shop is not viable in these areas
These youths with the aid of some helper or an elderly person sell dal, soaps, shampoos, vegetables, edible oils and many other products daily even in remote villages. Most of them are twelfth pass with no or very marginal land to support their families.
On condition of anonymity one youth told HT that it was very embarrassing to sell these things in the beginning. But after some good response it boosts his confidence and he started selling these products more vigorously. He said he will try to cover more and more villages per day to boost sale.
He said he travels to villages which are away from market to sell the products. He added that he has a regular customer base and sometime they ask him to get specific products for them when he will be visiting them next day.
He said he manages to earn Rs 1,000-1,500 daily on an average but sometime even less than Rs 1,000 after all his expenses. He said the most difficult party is not having a fridge to store vegetables. However, he tries to buy vegetables which can last for more than a day.
Another youth said he is planning to add bread and eggs also in coming days apart from the regular products.
He said sometimes farmers ask him to get urea or some seeds for them from city. He said he does not buy pesticides for farmers as it is difficult for them to keep pesticides with other household items.
Villagers are also happy that they need to go to ‘shahar’(city) to buy products specially, he added.
Talking to HT, LK Jain, deputy excise and taxation commissioner Ludhiana said, “Our department doesn’t charge any tax from them as these products are already taxed and these youngsters sell them at maximum retail price.”