Working on the premise that an inked right index finger on April 10 deserves kudos and is the most beautiful thing you can do for yourself and for the society, the UT election department has tied-up with spa and beauty parlours to offer discounts to such individuals.
For those still in the dark and have perhaps been living in a cave, Chandigarh elects its MP on April 10.
These discounts also fit in with the glamorous profiles of two of the candidates --- AAP's Gul Panag and BJP's Kirron Kher.
The election department also hopes that this move encourages and entices first-time voters in the age group of 18 to 19 and women voters, which are 23,000 and 2,81,050 in number, respectively, of the total 6,13,938 voters.
To get discount, voters will have to show their inked fingers at the salons. Joint chief election officer Tilak Raj said young and women voters hold the key to their aim of achieving over 80% voter turnout. Keeping these two categories of voters in mind, Raj said they had joined hands with spa and beauty salons, which have agreed to offer discounts up to 40%.
"Tress Lounge is one such salon in the city which will offer one-time discount to voters. Discounts will also be given on bookings up to six months," said Tilak Raj, who further added that discussions for implementing the idea are at the final stage.
The department has already offered discount in restaurants and hotels to the voters.
In the last elections, the city had witnessed a turnout of 65.5%. The highest-ever voter turnout in the city has been 66.85% recorded in 1971, followed by 66.12% in 1977.
In 2009, a total of 3,43,557 votes were cast of total electorate of 5,24,444 (65.5% turnout).
In the 2004 Lok Sabha elections, as many as seven parties contested for the lone seat in Chandigarh while the number went down to six parties in 2009 elections. In 2004, 17 candidates were in fray and 14 candidates in 2009 elections. In the forthcoming elections scheduled to be held on April 10, nine parties and 17 candidates will contest.
In Chandigarh, according to the Census 2011, the net population residing in rural areas is 28,991 and that in urban areas is 10,26,459.