With eye on 2017 Punjab polls, civic body to install 80 unipoles in Ludhiana | punjab$ludhiana | Hindustan Times
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With eye on 2017 Punjab polls, civic body to install 80 unipoles in Ludhiana

With less than six months left for the 2017 Punjab assembly polls, the municipal corporation is installing 80 unipoles at different locations in city for the state government to advertise its schemes and achievements.

punjab Updated: Aug 23, 2016 14:39 IST
HT Correspondent
Punjab polls

Unipole installed for government advertisements on Ferozepur Road in Ludhiana Monday. (HT Photo)

With less than six months left for the 2017 Punjab assembly polls, the municipal corporation is installing 80 unipoles at different locations in city for the state government to advertise its schemes and achievements.

The state government is incurring an expenditure of a whopping Rs 1.25 crore for advertisements, which will be displayed on these unipoles for five months.

The government would bear the electricity expenses and also pay the advertisement tax as per the conditions.

The unipoles are being installed at the Old GT road (Jagraon bridge to Dholewal chowk), Chandigarh road (Samrala chowk to Octroi post), Main Gole Market Jamalpur colony, Gill road (Vishvkarma chowk to Octroi post), Daba road (Dholewal chowk to Sherpur chowk), Hambran road, Ferozepur road, Model Town road, Rotary Club road, Malhar road, Durga Mata Mandir road, Mall road, Dugri road, Rani Jhansi road, BRS Nagar road, Canal road, Udham Singh Nagar Market, Cemetery road, Club road, Link road and Feroze Gandhi market.

MC commissioner Ghanshyam Thori said half the unipoles have already been installed and the remaining will be installed in the next few days. He said 80 unipoles are being installed on a trial basis and the MC would get more unipoles installed at other locations too.

Thori said that earlier, advertisers used to install the unipoles but now the civic body is getting the unipoles installed because it would become their property.

In future, they would be able to allot the unipoles to the advertisers through auction also, he said.

Unipoles not installed since 2014

Due to alleged interference of the advertisement mafia, the municipal corporation had not been installing the unipoles in the city to generate revenue. Councillor from ward 18, Inder Aggarwal, said a private firm had placed a bid of `2.52 crores in 2014 for installation of unipoles at 122 points in the city for six months. However, the MC had rejected the tender at that time. If the MC had accepted the tender, it would have earned good revenue by now, he said. He said there are 430 points in the city for installation of unipoles but the MC was not installing its unipoles due to alleged interference of the mafia.