Filmmaker and wife of actor-producer Dhanush, Aishwaryaa Rajinikanth, will soon launch a Youtube channel under the banner of Ten Entertainment to exclusively promote original content and short films by aspiring filmmakers.
This first of its kind channel will market and distribute original short film content in four southern languages - Tamil, Telugu, Malayalam and Kannada.
"I feel there's lot of untapped potential and talent which is not getting the reach and recognition it deserves. Ten Entertainment is a channel which is going to be a platform to promote this content online. Initially, I want to start this for south and then extend it to other languages," Aishwaryaa said in a statement.
In addition to Ten Entertainment, its sister concern Wunderbar Films, Dhanush's production house and their digital partner Divo, would use their social media presence to these short films as well.