If high-decibel pre-release promotional events are de rigueur in the film industry today, the buzz around SS Rajamouli's magnum opus, Baahubali -- The Beginning, takes the ordinary to a completely different level. Just three days ahead of its release, we now have an 'exclusive release week preview' trailer.
Starring Prabhas and Anushka Shetty, the trailer, clearly meant to target a global audience, begins with an English song (It's Been So Long) in the background.
The next few shots show us a victorious general (with his back to the camera) examining the spoils of the war even as two foot soldiers chase someone, possibly a general of the defeated army. The fallen foes scramble to save their lives – we see a one-legged soldier dragging himself, an advancing avalanche and then a dismembered body lying in snow.
The next few shots show the daredevilry, skillfulness and bravado of Baahubali (and Sivudu) – as villagers gasp, Baahubali is seen climbing, possibly, old roots of ancient trees, near a massive waterfall (Why, in so many trailers of Baahubali that one has seen, this waterfall seems to be director Rajamouli’s favourite and recurring theme!).
What follows last is almost like the final countdown to the battle royale between two brothers – Baahubali and his arch enemy Bhallava Deva.
One notices the authenticity of the weaponry involved – spears, swords, bow and arrows. An interesting weapon seen, being liberally in use, is the free-wheeling spiked gada (Indian mace).
Through the trailer’s 1.16 minute run-time, a special note of mention is made to the technical team of the film – MM Kreem (music composer), Zee Music (music company), Arka Mediaworks (special effects), lyrics and dialogues (Manoj Muntashir), DOP (KK Senthil Kumar), production design (Sabu Cyril), visual effects (Srinivas Mohan) and finally the story by V Vijendra Prasad.
Baahubali – The Beginning releases July 10, 2015 across India.