Talk of marketing moves to cash in on the craze for a film, and this one will be ranked somewhere high up: SS Rajamouli’s 2015 epic film Baahubali will now be available in a series of original comic books, novels, animation and video games. Being developed in collaboration with the filmmaker, Arka Mediaworks and character entertainment company Graphic India, this promotion will be on multiple platforms, including gaming, digital content and merchandise.
“Extending the world of Baahubali beyond movies allows us to reach a larger audiences and that is really exciting for me,” said director SS Rajamouli. “We are happy to be collaborating with Graphic India who I believe have the best knowledge and experience in this space.”
“The epic storytelling and groundbreaking visuals that SS Rajamouli created have captivated millions of fans including myself, and the future of Indian cinema shall now always be defined as ‘before Baahubali’ and ‘after Baahubali’. I am so deeply honoured and humbled to work with, and learn from Rajamouli, Shobu and the Arka team as we bring their epic world into comics, animation and gaming,”said Sharad Devarajan, Co-Founder & CEO, Graphic India.
Graphic and Arka are also working on a larger animated project, tentatively entitled, Baahubali: the Lost Legends. It is being developed and produced by Rajamouli, Shobu Yarlagadda, CEO of Arka Mediaworks and Graphic India.