Trust Amul to come up with a campaign that's once again the talk of the town. To celebrate the phenomenal success of Baahubali, the Indian dairy cooperative has released a print ad campaign called Bahut Butterli!The ad has a gleeful Baahubali (Prabhas) taking a break from warfare – we see him with his fingers tipped with Amul butter even as a wide-eyed Avantika, the warrior princess, offers him a slice of bread with Amul butter liberally smeared on it. In her right hand, she balances a plate with a brick of Amul butter on it! All this as Baahubali’s arch rival Bhallaladeva is seen charging in on his chariot, ready to strike. The punchline for the ad is: Massive hit!
Baahubali – The Beginning has turned out to be a colossal hit, bridging the north-south divide in popular entertainment. At the time of filing this report, this SS Rajamouli-directed film had already raked in Rs 355 (approx) in worldwide collections. The film, which released on July 10, stars Prabhas, Rana Daggubati, Tamannaah Bhatia and Anushka Shetty and has been directed by Telugu filmmaker SS Rajamouli.