Very rarely does it happen that a Hindi film challenges a major Tamil release in Chennai.
Salman's Bajrangi Bhaijaan, directed by Kabir Khan, has been confirmed to release on July 17 as it happens to be the Eid weekend.
Director Koratala Siva has also confirmed that Mahesh Babu's Srimanthudu will release on the same day.
"We had zeroed in on July 17 as release date long back. There won't be any changes. We have one have week of patchwork left, and once we're done, we will unveil the audio towards the end of this month," said Siva.
Meanwhile, the makers of Dhanush's Maari, which is directed by Balaji Mohan, have also finalised July 17 as the release date.
If the three films release together, it will indeed be a battle for screens, says trade analyst Trinath.
"All these films feature stars who demand good number of screens for wide release. However, it will be extremely tough for theatre owners to allocate screens for all the three films," said Trinath.
"Moreover, Baahubali releases on July 10, and it's sure going to occupy as many screens as possible. If these three films release as planned a week later, they will eat into the collections of filmmaker SS Rajamouli's epic film," he said.