Review: Yathumaagi (Love Story 2010)
Cast: Sunaina and Sachin
Direction: R. Balakumar
Although the English title, Love Story 2010 is not a literal translation for the Tamil film, Yathumaagi, it captures the essence of the story. In some ways, Balakumar’s work underlines a certain callousness that has crept into modern relationships. Newcomer Sachin plays Anand, a fashion photographer, who looks at his models as mere pictures in glossies. If they sizzle to his viewfinder-glued eye, he is delirious. But take his camera away, the girls are, at best, out-of-focus blurs. Despite pleadings and even bullying, he never parts with his mobile number to any of the girls.
But Balakumar’s work is incomplete and inconsistent. In his desperation to seduce crowds, he peppers the movie with too many song sequences, each being a figment of Annalakshmi’s imagination that flies to faraway destinations, to exotic locales and into seductive costumes. For, otherwise how will the director justify her constantly changing image: from the plain Jane of Kumbakonam to the hottie that she can merely dream of being? And it is this sexy Annalakshmi who gives the film an opportunity to place the hero and the heroine in the romantic mode!
Obviously, the script has been treated as an unwanted orphan, and there are several instances where the narrative is jerky and unbelievably coincidental. An interesting plot marred by shoddy writing, impatient direction and average acting.