Vijay Kumar Konda, who is gearing up for the release of Telugu romantic-comedy Oka Laila Kosam, says he always views his work with the perspective of a moviegoer rather than that of a director.
"When you're making a film for the audience, you should see it from their perspective. Only then will you understand what's right, what's wrong and what's missing in your work. I always see my work as a moviegoer and it really helps me make better films," said Konda.
He says he analysed his first film Gunde Jaari Gallanthayyinde the same way, and learnt vital lessons.
"My first film was a huge hit, but there were a few things I learned. I realised that not everybody was comfortable with the homosexual jokes in it. I learnt it after I watched my work as an audience.
"It helped me make some changes to my work, especially the humour in my films," he said.
"The humour in 'Oka Laila Kosam' is very healthy. It's a love story suitable for family viewing with kids too. I feel that as a director, it's very important to respect the point of view of audiences because at the end of the day, they watch a film," he added.
Oka Laila Kosam starring Akkineni Naga Chaitanya and Pooja Hegde is slated for a September release.