Rajinikanth’s 2.o makers kick-off air balloon promotional drive. See pic | regional movies | Hindustan Times
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Rajinikanth’s 2.o makers kick-off air balloon promotional drive. See pic

While Akshay Kumar will be seen playing an Ornithologist in 2.o, Rajinikanth will be seen as a scientist and a robot.

regional movies Updated: Jun 28, 2017 08:37 IST
Sandeep Acharya
Rajinikanth’s 2.o will release on October 18, 2017
Rajinikanth’s 2.o will release on October 18, 2017

Following the overwhelming response to SS Rajamouli’s Baahubali franchise, makers of superstar Rajinikanth’s 2.o are under high pressure to draw attention with their project.

Lyca Productions, the makers of superstar Rajinikanth’s upcoming Tamil science-fiction action drama 2.o, are pushing the envelope as they begin the promotional campaign for the costliest Indian film. As part of the promotions, a hot-air balloon adorned with life-sized images of Rajinikanth and Akshay Kumar will travel around the world.

“We plan to take the 100-foot-tall hot-air balloon to as many balloon festivals as possible across the world. Since we see our film as a Hollywood production, we also plan to tie up the balloon over the Hollywood signage in Los Angeles,” Raju Mahalingam, creative head, Lyca Productions told The Hindu.

The balloon will fly to many countries such as London, Dubai and Australia among others as part of the promotional drive. On Tuesday, the makers gave audiences the first glimpse of the air-balloon and pictures went viral in no time. Amy Jackson is paired with Rajinikanth, and she is rumoured to be playing a humanoid robot.

A sequel to Enthiran, the film also stars Sudhanshu Pandey and Adil Hussain. While Akshay Kumar will be seen playing an Ornithologist, Rajinikanth will be seen as a scientist and a robot. The project is bankrolled by Lyca Productions.

The film’s satellite rights across all languages were recently bagged by Zee Network for a whopping Rs 100 crore, making it the highest amount paid for an Indian film. Tipped to be the most expensive Indian film being made on a budget of Rs 450 crore, 2.o is slated for release in Tamil, Telugu and Hindi next year in January in a record number of screens worldwide.