Regional filmmakers wooing metro audience
With the multiplex revolution giving exhibitors and distributors a better scope for experiment, more and more regional filmmakers are attempting to tap the national market.regional movies Updated: Jan 22, 2008 18:37 IST
With the multiplex revolution giving exhibitors and distributors a better scope for experiment, more and more regional filmmakers are attempting to tap the national market, particularly targeting cities like Delhi and Mumbai to reach a wider audience.
After last year's success of Rajinikanth-starrer
, which was screened in 12 halls across the national capital attracting Tamilians and non-Tamilians alike,
, a Bengali non-commercial film that had a dream run of 100 days in Kolkata, has hit the theatres in Delhi.
The debut venture of ad filmmaker Aniruddha Roy Chowdhury,
(resonance), starring Rahul Bose, Rajat Kapoor, Raima Sen and Rituparna Sengupta, has also been released in Mumbai and Pune, with some cinema halls showing it with English sub-titles and some screening the dubbed Hindi version.
With a subject that has a universal appeal and actors who have a "pan-Indian" identity, the director hopes to strike a chord with the non-Bangla speaking viewers, besides attracting the Pravasi (non-resident) Bengali community.
"My film is about relationships -- a theme which is universal and transcends the barriers of language. When it has been screened in film festivals abroad, we have seen people there relate to the film," Roy Chowdhury said.
He felt that the multiplex boom has created a space for filmmakers to experiment, giving everyone a chance to express their thoughts in their own way.
Life in a Metro
are offering a different viewpoint, presenting things in a different manner and is also getting a good response at the box-office," he said.