A special song titled Koottam Seru, Kosham Podu was unveiled online on Wednesday to celebrate the release of Rajinikanth-starrer Kochadaiiyaan. The song captures the fan frenzy surrounding the release of a movie of the superstar.
Kochadaiiyaan, which is directed by Rajinikanth's daughter Soundarya R. Ashwin, releases worldwide Friday.
The music video, which has vocals by playback singers Velmurugan and Satyan, is titled First Day, First Show.
Read: Will Rajinikanth's Kochadaiiyaan sizzle at the box office
"It's about first day first show of Thalaivar's movie release and the typical fan frenzy that surrounds the event. With Kochadaiiyaan set to hit the screens soon, it's celebration time for fans," Velmurugan told IANS.
The song, starring singer Velmurugan with a large Kochadaiiyaan cutout, highlights the rituals performed during the film's release - breaking a pumpkin and coconut, garlanding the cutout and trumpet blazing folk dances.
Read: Deepika-Rajini's fight will be the highlight of Kochadaiiyaan
Velmurugan is popular for his songs such as Madura Kulunga Kulunga, Otha Sollaaala and Local Boys.