The theatrical trailer of Telugu actor Gopichand's Loukyam is out. And, one dare say, so is the verdict.
Starring Gopichand as the main lead, a look at the trailer is enough to tell you that it is as mainstream as it gets, and highly unimaginative at that. Loukyam, we are informed, means diplomacy. And Gopichand's character is an ace at it - he beats up the baddies and challenges the evil with a smile. Since when did diplomacy mean so?Sadly, the way the movie has been structured (if trailers give a glimpse of it), it has all the quintessential cardboard cut-outs of mainstream masala entertainment. So, Gopichand is the dashing dude in town, equally at ease with pounding the pulp out of the villains as he is with romancing his girl. Wish it was that easy in life too! Alas!
Also watch: Loukyam trailer
The baddies, led by Bollywood actors Rahul Dev and Mukesh Rishi, are naturally are all toned and brawny with 'Satan intent' in their dark hearts.
Of course, there's the beauty (played by Rakul Preet Singh) with that 'regular pretty North Indian girl' look and svelte figure to boot. She struts her way, throws her weight as the guy woos her but, naturally like all girls in planet Bollywood/Tollywood/Kollywood or whichever 'wood' it be, trips for her guy lock, stock and barrel.
Then of course, there are veterans Brahmanand and Prakash Raj (now, that could be a surprise. Prakash Raj looks to be playing a fun character and not his usual evil-incarnate self) to add to mirth and laughter.
Cinema, in India, is entertainment for most parts. Mainstream cinema comes up with similar plotlines with unfailing regularity. But must the treatment be so painfully similar? Christ alone can tell.
Till then, here's looking forward to Loukyam's music launch.