Dhanush-Shruti's 3 fails at the box office

  • Dhanush-Shruti homepage

    Rajinikanth's son-in-law Dhanush and Shruti Haasan are all set to alight the screen with their sizzling chemistry in Tamil movie 3. And with Kolaveri Di ...

  • Dhanush-Shruti

    The censor board has given it U-certificate. "Very happy to announce that 3 has been certified as "U." God bless," Dhanush had tweeted.

  • Dhanush-Shruti

    Dhanush is also making his Bollywood debut with Raanjhnaa, being directed by Tanu Weds Manu director Aanand L Rai.

  • Dhanush-Shruti Haasan

    After 3, Shruti Haasan will be seen in Telugu film Gabbar Singh.

  • Dhanush-Shruti Haasan

    Dhanush and Shruti Haasan make quite an interesting pair.

  • Kolaveri Di

    Film's song Kolaveri Di has become a blockbuster with over 1.5 crore clicks.

  • Anirudh Ravichandran

    The soundtrack and background score is composed by Anirudh Ravichandran.

  • Dhanush

    The duo will be seen getting intimate in the movie.

  • Pic: Dhanush-Shruti

    Dhanush-Shruti on the film's poster.

  • Pic: Dhanush-Shruti

    The film is being directed by Rajinikanth's daughter Aishwarya Dhanush.

When Tamil superstar Rajnikanth’s son-in-law, Dhanush, sang Kolaveri Di for 3 and got millions of hits on YouTube, tinsel town mandarins predicted that the film would fly high.  But it did not. Rather, as one daily said, after hitting a three, the movie went for a six. Only that unlike in cricket, this six was no royal roll high off the ground. It seemed like a ball that the bat could not connect.

3 began with a noon show which was packed in just about every theatre where the film was screened. Word of mouth in these days of mobile texting and social sites on the internet is quicker than you can finish saying 3. The very next show, according to reports from exhibitors, saw a 50% drop in patronage. Which declined dramatically as the day wore off. Now, one is told, 3 is running to empty theatres.

Here are two quotes from distributors. Arul Pathy, president of the Tamil Nadu Film Distributors’ Association, told the media that the movie generated all the hype with the song, but the film itself could not live up to that expectation.

Telugu movie producer and distributor Natti Kumar reportedly said that out of the Rs 6 crores he spent on distribution rights and publicity, he had been able to recover only Rs 1.70 crores.

Dhanush and Aishwarya

Distributors have collectively lost Rs 20 crores in Tamil Nadu and Rs 2 crores in Karnataka.  

The question now is, will Rajnikanth and Dhanush compensate for these losses. Rajnikanth had helped distributors at least on one occasion when his movie bombed at the boxoffice. It was Kuselan.

In an important way, 3 was a make or mar film for its director, Aishwarya, Dhanush’s wife. This was her debut attempt.
Now with Aishwarya (Rajnikanth’s elder daughter) tottering, her sister, Soundarya’s Kochadaiyaan (with Rajnikanth doing the lead in what is being touted as some kind of animated work in 3D) will be watched with great keenness. Will the movie move the Madrasi masses?


also read

Dhanush’s 3 now in Hindi too

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