A commercial featuring Hollywood bombshell Pamela Anderson has been banned from Australian television as it has "crossed the line" of decency.
The ad shows the 'Baywatch' star in a gold bikini rubbing against another scantily clad woman while being sprayed with a white liquid, reported
The Age.
The Advertising Standards Bureau has upheld complaints about the ad after receiving more than 40 submissions, saying it went too far in objectifying women.
"It's meant to be a cheeky, over-the-top depiction but in the bureau's view it did cross the line," Bureau chief executive Fiona Jolly said.
The ad is for a Perth-based company Crazy Domains, which registers internet domain names. They are fighting the ban, saying that the ad was no worse than some music video clips.
The 30-second commercial has prompted scathing remarks from viewers, like "It is all about sex, got nothing to do with domains, unless it's to start a porn site" and "This is overtly sexist and exploitative."
The managing director of Crazy Domains, Gavin Collins has blamed feminist bloggers for stirring up the complaints.