Weeks after a successful global launch, LG on Monday launched its flagship smartphone G2 in India as it seeks to beef up the competition in the ultra-premium category that has so far been dominated by smartphones from Samsung and Apple.
The relatively quicker launch of Android-based, 5.2-inch G2 in India implies that the South Korean firm wants to gain a sizeable market share in India’s smartphone market that is now growing at a breakneck speed of over 100% every year.
“We aim to capture 10% market share by the end of 2014 and G2 will lead us to achieve this target,” said Soon Kwon, managing director LG India. Kwon, asserted with confidence that though LG, at present, holds less than 5% share in India’s smartphone market, this would definitely change over the next couple of quarters.
LG is expected to launch over 30 other smartphone models cutting across price categories in order to offer a wider choice to Indian consumers.
Priced at `41,500, LG G2 is essentially targeted at the premium category customers and will compete with similar products from rival firms such as Samsung’s Note 3, Apple’s iPhone 5S, Sony’s Xperia Z1 and Nokia 1020, among others.
The 5.2-inches LG G2 sports an IPS display, which is a notch above AMOLED displays and has rear buttons for menu.