Women want their men well groomed and sans excessive body hair, according to Philips India's annual Stylescape Survey.
The survey is based on responses by 450 males and 350 females in the age group of 25 to 30 in key metros.
A good 65% of women surveyed are against the idea of excessive body hair and 72% prefer men with a well groomed chest, says the fourth annual survey, conducted by IPSOS in March 2015 for Philips India.
The survey sheds light on the fact that women are becoming observant of grooming while men are increasingly opening up to body grooming. Also, contrary to popular belief, men nowadays are immensely careful about their looks and are looking for body grooming solutions or gadgets to address this issue.
When asked whether they would be comfortable if their partner had chest hair showing from his sexy V-neck tee, 32% of women said they would refuse to step out of the house. Another 30% would, however, try to convince their partner to clean the hair before stepping out.
The survey finds that women prefer personal grooming over chivalry in a partner as they would rather have a man who is well groomed and presentable than one who holds doors open for her.
Interestingly, a good sense of humour and compassion top the list of 'ideal’ characteristics in a partner.
While the women are becoming more vocal about their preferences, the men are also taking note. Over 40% of men believe that excessive body hair does turn off their partner, 70% men would like to know more about the best tools to remove body hair -- all for the sake of intimacy.
“Indian men are becoming more conscious about being body groomed nowadays. They are looking for skin friendly bodygrooming solutions but are still conservative about discussing this,” said Anurita Chopra, director marketing - Philips Consumer Lifestyle.
With fast evolving trends and changing fashion mantras, 90% of men are adapting to and accepting fashion that demands a groomed body. Also, 60% of men admit that they have been in embarrassing situations due to ungroomed body hair peeking out from their trendy clothes.
While increased intimacy is a key incitement to body grooming for men, factors like confidence to flaunt their torsos and ability to come across as well styled, still remain the most important reasons to groom their body. As in the case of women, armpits and intimate areas are the top concern for men too.
When it comes to the perfectly groomed body, a consultative approach seems to be the order of the day. While 65% of women are open to speaking to their partners about their body grooming preferences, 60% of men are influenced by their partners.
As men get increasingly curious about body grooming, 55% of men turned towards men’s magazines, mobile apps, men’s blogs and brand websites for answers. Interestingly, the women too are taking charge and 50% of women pick up men’s magazines for body grooming information for their men as well.