The next time customers enter a Starbucks café, they could very well be sitting down to a cup of coffee over the sounds of Sir Paul McCartney’s latest album.
The American café giant is reportedly on the verge of signing the legendary Beatles singer – a deal that would make their fledgling record label, Starbucks Records, a name to contend with in the music industry.
And, as an added incentive, customers could also get the chance to buy his latest track over the counter at Starbucks if the deal goes through.
A music industry source revealed that though all the major record labels were trying desperately to sign on McCartney, they might not be able to match the deal offered by Starbucks.
“All the major record labels have been bidding to sign Paul’s next album — but it looks like they will all be caught out by the Starbucks deal. It’s much more forward-thinking and creative than the deals the established labels put forward to Paul,” The Sun quoted him, as saying.
Starbucks already has a retail music concept called Hear Music which began as a catalog company in 1990 and was purchased by Starbucks in 1999.