Just can't say no to that chocolate cake? Are your friends making you fat? | sex and relationships | Hindustan Times
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Just can't say no to that chocolate cake? Are your friends making you fat?

Friends can actually make you fat by insisting to share a chocolate cake they know you love so much, and you know that you shouldn't have. The new study says that people feel happier and regret it when someone insists them to indulge.

sex and relationships Updated: Oct 15, 2014 13:56 IST
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Friends can actually make you fat by insisting to share a chocolate cake they know you love so much, and you know that you shouldn't have but can't really say no to.

The new study says that people feel happier and regret it when someone insists them to indulge in sharing some dessert or indulge in other guilty pleasures.

Also read: Want to turn bad fat to good? This could help

According to authors Fangyuan Chen and Jaideep Sengupta from Hong Kong University of Science and Technology, though generally people don't like to be forced t do things, when it comes to things that are normally associated with feelings of guilt, reducing someone's sense of free choice could ultimately boost their overall well-being.

In one study, a group of consumers was asked to read a book that was either entertaining or educational. These consumers were either able to choose the book themselves or simply given one of the two books.

Also read: Scientists crack riddle of why fat people tend to overeat

Consumers who read the educational book experienced equal levels of guilt, vitality, and creativity regardless of whether they had chosen or were given the book. However, consumers who were given the entertaining book experienced significantly less guilt and much higher vitality and creativity than those who had freely chosen the entertaining book.

The authors concluded that in an effort to avoid punishment, children would say someone else made them break the rules. As it turns out, this evasion of responsibility also works surprisingly well for adults and may carry substantial benefits for consumers.

The study is published in the Journal of Consumer Research.