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Kinky love sells: Fifty Shades trailer sparks online sex toys sales

The trailer of the upcoming erotic film, which stars stunning Jamie Dornan and upcoming actress Dakota Johnson as the kinky lovers, is set to spark a 1 million pound boom in the UK sex toy industry.

sex and relationships Updated: Jul 27, 2014 16:49 IST
ANI
Fifty Shades of Grey

A-still-from-Fifty-Shades-of-Grey

The first trailer of the upcoming erotic film Fifty Shades of Grey is set to spark a 1 million pound boom in the UK sex toy industry, it has been revealed.

The film, which stars stunning Jamie Dornan and upcoming actress Dakota Johnson as the kinky lovers, have had "the Fifty Shades effect", as a sex toy has estimated that Brits will spend an average of 2 pound each on toys over the next year, the Daily Star reported.

Lovehoney, who is the official supplier of all Fifty Shades sex toy merchandise, approved by the books' author EL James, will be releasing a new range of toys to tie in with the movie which is out on Valentine's Day and are expecting a surge in sales and a 'bondage bonanza'.

Also watch the Fifty Shades trailer: