Men are men. When it comes to dating, they love to be seen out with a curvy woman. But in a long-term relationship, like a marriage, it's a pretty female face which matters to a bloke, says a new study.
Researchers have found that men are instinctively attracted to women's bodies if they are keen on a "no strings" sexual relationship, but they pay more attention to a woman's face in case of settling down and starting a family.
This is because a woman's face provides strong clues to her "reproductive value", say the researchers.
In fact, the study by University of Texas looked at the reactions of 375 men and women who were asked to consider dating a member of the opposite sex whose face or body had been obscured, the Daily Express reported.
Women proved consistent, opting for facial features whether they were interested in having a fling or finding an ideal husband.
But the male volunteers went for sensual bodies in what was termed "the short-term mating condition", and faces in "the long-term mating condition", according to the researchers.
The findings have been published in the Evolution And Human Behaviour journal.