New ways of saying 'I do': billboards to flash mobs

  • Arpita Kala, Hindustan Times, New Delhi
  • Updated: Apr 29, 2014 18:28 IST

Proposing with a ­solitaire hidden in a glass of champagne and violins playing in the background is passe. How about running a ­proposal movie clip at a multiplex to woo your lover?

Or expressing your love through a billboard?

Being in love has taken a larger-than-life route in the city.

Sample this: Delhi boy Avinash Jayan, who has been dating Tanvi Malik for the last 10 years, produced and enacted a three-minute clip that was played in a city ­multiplex to a clueless Tanvi, who had come to watch a movie with her friend.

"We met at a movie theatre, so I thought it would be the best way to express my feelings. Although we had been dating for a long time, Tanvi wasn’t sure that we would end up together, because of the way I am. So I had to say it in a grand way," he says. The duo is set to tie the knot next year.

A recently held ­#expressyourlove campaign saw thousands of couples entering the contest to get their photographs up on ­billboards. "We are flooded with requests from couples," says Ankur Warikoo of Groupon India, which is behind the initiative.

Read: Love aaj kal: five new age relationship rules to follow

If that’s not enough, there are love flash mobs, too. "I recently organised a flash mob for a guy who took his girl out for dinner at a dhaba in Manesar. There were around 11 waiters who pretended to be shoppers. They danced to Woh Ladki Hai Kahan (Dil Chahta Hai)," says Rishi Sharma from Aatma Dance Company.

And, those wanting to give a filmy spin to their love story are hiring cinematographers to shoot a proposal video. Prashant Bhardwaj, owner of a Delhi-based film making company, Knot Just Pictures, says, "Young people are requesting us to shoot out-of-the-box videos. We recently put together a video using stills of a couple hanging out in the city. In the last shot, the guy proposed on-screen to the unsuspecting girl."

Proposal vasool!
Plush cinema halls are a proposal hotspot. "We see the maximum number of bookings for personal ­purposes in the Director’s Cut seating. You have to book the theatre 5-10 days in advance. The booking can last for 1.5-3 hours and all the other seats in the ­theatre have to be paid for too," says Gautam Datta of PVR Cinemas. Price: Rs. 40,000 (approx) for Director’s Cut.
Lovers’ graffiti on monuments or trees is old. If you want to sweep your sweetheart off his/her feet, put up a hoarding in the city. "Special rates may apply but it depends on the size and location of the board," says Ashish Sharma of Ajastra Media Ltd.Price: Rs. 70,000- Rs. 10,00,000 for a day.
"After we put together a salsa flash mob to propose, we have been getting many such requests," says Gunjan Gupta of Two Steps Dance Academy, Rohini. Price: Rs. 50,000 to Rs. 60,000.
Rajouri Garden based-filmmaker Lakhbir Singh of says, "There are clients who also want to rope in a celeb for their professional proposal video." Price: Rs. 80,000 to Rs. 3,00,000.

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