New ways of saying 'I do': billboards to flash mobs | sex and relationships | Hindustan Times
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New ways of saying 'I do': billboards to flash mobs

Proposing with a ­solitaire hidden in a glass of champagne and violins playing in the background is passe. How about running a ­proposal movie clip at a multiplex to woo your lover? Or expressing your love through a billboard? Being in love has taken a larger-than-life route in the city.

sex and relationships Updated: Apr 29, 2014 18:28 IST
Arpita Kala

Proposing with a ­solitaire hidden in a glass of champagne and violins playing in the background is passe. How about running a ­proposal movie clip at a multiplex to woo your lover?

Or expressing your love through a billboard?

Being in love has taken a larger-than-life route in the city.

Sample this: Delhi boy Avinash Jayan, who has been dating Tanvi Malik for the last 10 years, produced and enacted a three-minute clip that was played in a city ­multiplex to a clueless Tanvi, who had come to watch a movie with her friend.

http://www.hindustantimes.com/Images/popup/2014/4/ht-city-29-april-a.jpg



"We met at a movie theatre, so I thought it would be the best way to express my feelings. Although we had been dating for a long time, Tanvi wasn’t sure that we would end up together, because of the way I am. So I had to say it in a grand way," he says. The duo is set to tie the knot next year.



A recently held ­#expressyourlove campaign saw thousands of couples entering the contest to get their photographs up on ­billboards. "We are flooded with requests from couples," says Ankur Warikoo of Groupon India, which is behind the initiative.



Read: Love aaj kal: five new age relationship rules to follow



If that’s not enough, there are love flash mobs, too. "I recently organised a flash mob for a guy who took his girl out for dinner at a dhaba in Manesar. There were around 11 waiters who pretended to be shoppers. They danced to Woh Ladki Hai Kahan (Dil Chahta Hai)," says Rishi Sharma from Aatma Dance Company.http://www.hindustantimes.com/Images/popup/2014/4/ht-city-29-april-b.jpg



And, those wanting to give a filmy spin to their love story are hiring cinematographers to shoot a proposal video. Prashant Bhardwaj, owner of a Delhi-based film making company, Knot Just Pictures, says, "Young people are requesting us to shoot out-of-the-box videos. We recently put together a video using stills of a couple hanging out in the city. In the last shot, the guy proposed on-screen to the unsuspecting girl."

Proposal vasool!
Plush cinema halls are a proposal hotspot. "We see the maximum number of bookings for personal ­purposes in the Director’s Cut seating. You have to book the theatre 5-10 days in advance. The booking can last for 1.5-3 hours and all the other seats in the ­theatre have to be paid for too," says Gautam Datta of PVR Cinemas. Price: Rs. 40,000 (approx) for Director’s Cut.
Lovers’ graffiti on monuments or trees is old. If you want to sweep your sweetheart off his/her feet, put up a hoarding in the city. "Special rates may apply but it depends on the size and location of the board," says Ashish Sharma of Ajastra Media Ltd.Price: Rs. 70,000- Rs. 10,00,000 for a day.
"After we put together a salsa flash mob to propose, we have been getting many such requests," says Gunjan Gupta of Two Steps Dance Academy, Rohini. Price: Rs. 50,000 to Rs. 60,000.
Rajouri Garden based-filmmaker Lakhbir Singh of DotDusk.com says, "There are clients who also want to rope in a celeb for their professional proposal video." Price: Rs. 80,000 to Rs. 3,00,000.