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Not just young, single women, men like sex toys too, says study

We can now confirm that this is a myth: most sex toys are bought by young, single women. In fact, sales of sex toys is split evenly between both the sexes, claims the world's biggest study of sex toy sales.

sex and relationships Updated: Sep 13, 2014 16:53 IST
sex toys

AFP-Photo

We can now confirm that this is a myth: most sex toys are bought by young, single women. In fact, sales of sex toys is split evenly between both the sexes, claims the world's biggest study of sex toy sales.

According to a study by Lovehoney, Britain's most popular sex toy firm, 75% of female purchasers were in a relationship and an even higher 79% of male purchasers were dating.

Also read | Kinky love sells: Fifty Shades trailer sparks online sex toys sales

"The contents of hundreds of thousands of bedroom drawers can now be known with absolute certainty," lead researcher Jon Millward was quoted as saying.

He analysed a million sex toys sales over a five-month period. The findings showed that 88% of British men buy small condoms.

Also read: Left-handed people have better sex: global sex survey

"It is great to shatter the myth that toys are most frequently bought by single people. In fact, most sales are to couples looking to enhance their sexual happiness and share the toys together," Millward explained.

The study also found that 18.5% of people wrote 'leave with neighbour' for their online delivery instructions.