He was in the city to show his Spring Summer collection to Mumbaiites.. those in Delhi have already had a sneak peek into Amrish Kumar's creations for the season of the sun.
Ask him about his choice of naming his label, Label and Amrish says that the title is not a result of lack of ideas. His team was trying to come with a suitable name for his collection and when none of the sub-brand (to Ritu Kumar's line) titles appealed, they decided to name the line what it was.. a Label.
This is not the first time Amrish has pasted funky titles to his creations. His recording company is called Mummy Daddy Records. "Not so long ago, I was the only one among my friends who owned a car. So I'd drop each one of them home after a party.. they nicknamed me Mummy. "Later, when I had to come up with a name for my recording label, Mummy Daddy came to my mind in a jiffy," he recounts.
Talking of which, he assures that the recording label is now going to labour for its second release. "We've started work on it, but we're not in a tearing hurry to release an album," he says.
Though music and fashion designing are both creative fields, Amrish feels that designing is more cut throat. "You have keep up with trends and come up with a line at regular intervals," he asserts.
Coming back to his new line, it has free-flowing garments, to suit the summer season. The collection has more than just one look.. one of which has been inspired by the Masai tribe in East Africa. "I just happened to be in Masai and I picked up notes on the tribe's dressing sense. I've also used prints and embroideries to accentuate most designs.. it's reminiscent to the 1960s and 70s era" he explains.
Finally, Amrish assures that he is not "bored" of answering questions pertaining to his famous mother Ritu Kumar. "She's a fabulous designer, especially when it comes to classic Indian wear.. I've nothing new to say about her," he laughs.
Mamma Ritu Kumar's take on beta Amrish
Amrish in three words or one line.
He is talented, motivated and a kid of the 21st century, going forward with a drive.
Most memorable incident while both of you were working together.
There are many such memories.. but it's funny that on most
occasions both of us come up with similar conclusions. We have scores of disagreements as well.. some sweet, some sour.
One thing you want to learn from Amrish.
His objectivity and understanding of Gen Next.
One thing you wish he learns from you.
To let things evolve in their time.
Amrish and you are similar in terms of..
Aesthetics and creativity.
And different in terms of..
Our approach towards work.. he is more modern.
Amrish comes to you for advice for..
Mostly personal matters, emotional advice, career choices, shopping, reading and yes, music too.
You go to Amrish for advice when..
I feel I don't understand the
choices he has made or when I need to unburden myself. We share a rare rapport outside work.
Amrish is most lovable when..
(Laughs) I meet him outside the work place.
He gets to your nerves when..
Oh, we fight a lot at work. But we have healthy arguments.