Playing ‘hard to get’ is a sound evolutionary strategy to get a good partner and even test their commitment, researchers say.
According to a new study, playing hard to get tests the commitment and quality of any would-be mate.
For the study, the researchers identified 58 different hard to get strategies used, from on/off flirting and being snooty to using voicemail to intercept calls from potential partners, The Independent reported.
“Playing hard to get might be one way that people – women in particular - can test their prospective mate’s commitment and to manipulate their prospective mates to obtain what – or whom - they want,” said the psychologists, who carried out the study.
“We revealed that the more unavailable a person is, the more people are willing to invest in them. It seems as though your grandmother’s advice might be true - absence may indeed make the heart grow fonder,” they said.
The researchers carried out four separate projects involving more than 1,500 people, looking at hard to get as a mating strategy to see how and why it works.
The men and women were quizzed about what tactics they used, how often they employed them and which strategies were the most effective.
Women used the tactics more than men.
Researchers believe it could be because women are trying to learn more information about a potential mate.
Appearing highly self-confident was the top-ranked tactic, followed by talking to other people and, third, withholding sex.
Several tactics were used more by women than men, including sarcasm, withholding sex, sounding busy, teasing, flirting with other people, using the answerphone and turning down the first few dates.