Sex has always been deemed taboo in India and we still have a long way to go before it becomes an acceptable subject for drawing room conversations. But it does seem like we have covered some amount of ground with the website, thatspersonal.com, which sells adult products to Indian clientele.
Samir Saraiya, CEO of the brand, says "Our research tells us that the Indian market is fairly large in terms of interest levels, but relatively small in terms of value. An exhaustive brand study helped us narrow down specific attributes."
Incidentally, according to estimates, the global market for such products is worth $22 billion.
Not to be misunderstood, thatspersonal.com doesn’t market kinky items, like the ones sold on international portals. Products sold on the website include lingerie, adult accessories, creams, lipsticks and gels for women while men can opt for undergarments, sprays and deodorants, all of which fall in the "adult" category. Even adult literature is sold on the portal.
The website is currently selling international and Indian products and plans to extend its catalogue soon. Another advantage of buying products on the website is that you save yourself the embarrassment of shopping for these items at a local store.
And the response from Indian buyers has been so phenomenal that the website has already crashed twice since it began operations due to excessive demand.
Statistics compiled by the website say that 70 per cent traffic comes from 10 Indian cities, including Mumbai, New Delhi, Bengaluru, Hyderabad, Kolkata and Chennai. Up to 40 per cent of orders are from small cities, towns and various districts. Women form 20 per cent of the customer base and lingerie is the most popular product category.
For more info or to buy the products, log on to www.thatspersonal.com